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BIOLAGE R.A.W.
Natural-origin haircare

Introducing Biolage R.A.W.

R.A.W. is Real. Authentic. Wholesome.

Biolage R.A.W. is a range of feel-good, look-good, do-good hair care. The 70-100% natural-origin haircare range provides a unique sensorial experience combined with true professional results.

This campaign site features inspirational women who have all given the question of how they live raw some careful consideration. We all approach a life closer to nature in our own ways. Here are some of them – feel inspired and find your own way of living raw. Welcome! #LiveRAW #ChooseRAW

  • R.A.W. Women
  • R.A.W. Features
  • R.A.W. In Motion

Beauty — 31 January, 2017

Biolage R.A.W x Johanna Ljunggren

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Alma Helgesson

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Emma Elwin

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Camilla Åstrand

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Introducing Biolage R.A.W.

As Biolage R.A.W. launches in Scandinavia, Make it last guides you through…

Beauty — 31 January, 2017

Biolage R.A.W. x Cajsa Wessberg

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Helin Honung

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Flora Wiström

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Nim Sundström

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Josefine Dahlberg

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Pamela Bellafesta

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Caroline Mac

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Amie Bramme Sey

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Patricia DeVall

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x sisters Lejonhjärta

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Nadia Kandil

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Tina Misaghi

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W. x Wasima Ayad

Natural-origin haircare line Biolage R.A.W. invites inspirational women to share their thoughts…

Beauty — 31 January, 2017

Biolage R.A.W.

All you need to know about the natural-origin haircare line that will…

Ingredients used in R.A.W. products

Yucca Glauca Root Extract

Yucca

There are as many as 40 species of yucca, and they thrive in desert climates like Mexico and the Southwest U.S.  Yucca prevents inflammation, fights bacteria and serves as an antioxidant to fight the aging process.  As an ingredient in Recover Shampoo, it promotes luxurious lather and helps heal hair and scalp.

Goji Berry

Goji Berry

Long believed to promote long life in its native China, the goji berry is rich in minerals, Vitamin A and Vitamin C.  An important ingredient in Recover Shampoo, it has age- and damage-reversing properties; protects from further damage and restores moisture to depleted strands.

Coriander Seed Oil

Coconut OCoriander seed

Originating in the Middle East, coriander now grows all over the world. Coriander seed oil has a sweet, spicy, woody aroma, and it brings powerful restorative and anti-aging benefits to Recover Conditioner, leaving the hair strengthened and revitalized.

Kaolin Clay

Kaolin Clay

A superbly rich ingredient, kaolin clay enables the Recover Conditioner and Mask to spread evenly and smoothly, allowing the rest of the healing ingredients to penetrate deeply to the areas where they're needed most.

Honeycomb

Pollen from orange blossoms

Millions of bees know the secret.  Honeycomb is healing and moisturizing, plus, when combined with essential oils, it reacts with water when rinsed to remove excess dirt.  This is the Natural Origin ingredient that gives the Recover Mask its superpowers to transform ultra-damaged hair.

Chenopodium Quinoa Seed Extract

Quinoa Husk

An exciting element in the green chemistry movement, quinoa husk was once considered a waste product.  Now Matrix Biolage R.A.W. has devised a way to sustainably cultivate quinoa husk, which is proven to prevent dehydration and nourish hair thanks to its concentration of Vitamins A, B2 and E.

Cocos Nucifera (Coconut) Oil

Coconut

A rich source of moisture, coconut oil bathes dry hair, emitting a distinct, rich fragrance.  It not only hydrates hair, it also prevents moisture from escaping, so that hair remains supple throughout the day after the Nourish Conditioner is used.

Shea Butter

Shea kernel from the Butyrospermum parkii tree

One of nature's most effective conditioners, the shea butter in the Re-Hydrate Mask envelops hair in a rich emulsion, infusing strands with deep hydration.  Dry, dull hair drinks deeply and emerges renewed and refreshed.

Black Sesame

Black Sesame

Open sesame is a real thing, as sesame actually expands the diameter of each hair strand.

Citrus Grandis (Grapefruit) Fruit Water

Grapefruit

Tart and tangy, grapefruit gives fine hair an energizing boost in the Uplift Shampoo.  Combined with black sesame it helps strands feel clean, fresh and full, while keeping hair free of residue that might weigh it down.

Actinidia Chinensis (Kiwi) Fruit Water

Kiwi

Tartaric Acid is an organic acid that activates other ingredients to help provide conditioning to hair.

Ginger Root Extract

Ginger Root

This energizing ingredient found in the Re-Bodify Mask gently repairs and strengthens hair, without weight or build-up.  The bracing fragrance turns the entire treatment into a truly memorable experience

FREQUENTLY ASKED QUESTIONS

All you need to know about Biolage R.A.W.

What is natural-origin?

We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original plant or mineral source.

Why are the bottles made of plastic?

Each and every Biolage R.A.W. bottle is made up of post-consumer recycled plastic, which means the Biolage R.A.W. footprint is tiny. That’s PCR for short. Once you’re finished with them, these bottles can be recycled again and again.

What does the fact that the products are highly bio-degradable mean?

When a formula meets this standard it means it will quickly degrade post-use without causing harm to the environment. All of the Biolage R.A.W. range falls into the category.

Why so few ingredients?

It’s not only what’s in Biolage R.A.W. Natural Origin products. It’s also about what’s not. Back to that idea that less is more. Biolage believes in removing non-essential ingredients from R.A.W. formulations. Therefore, when you check the ingredient labels, you will never find sulfates, silicones, parabens or artificial colorants in any form.

What do you mean by full disclosure?

Every product practices full disclosure so you know what they contain and where the ingredients originated.

I have colored hair, is Biolage R.A.W. for me?

You may think that chemical-free hair care products will not protect your hair color investment. Not so. All Biolage R.A.W. products are tested on color-treated hair.

What does #LiveRaw mean?

#LiveRaw is a daily commitment to making the world a better place through eco-friendly, sustainable lifestyle practices.

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Make it last in collaboration with Biolage R.A.W.